The last couple of weeks have been a blur of activity, but today was a hint of things to come. This afternoon I got the first enquiry for a book through our new website. My publishing company, 3P Publishing, has taken a lot of my time lately. Writing, helping to edit and working on the layout of books as well as talking to new and prospective authors. We had now grown enough to tell the world that 3P exists. The obvious thing to do then is to build a website. The question is on what platform?
This is a WordPress site, but I was informed about a new company in Kettering called ‘One Day Web’. The title was intriguing. I have known one of the partners, Jamie Rae, for many years, but his colleague, Simon Langham, was an unknown quantity. They had an opening offer on though so we (as a business) decided to go for it. I wrote the copy (which in fairness took 3 days, on and off) and sent some images through as well. Other than that the whole thing was built from scratch on the day.
By the end of the Sunday evening (we started at 8am and launched at just before 5.30pm) we had a website with copy, original images and video. All the back links work and we have a functioning website. I wasn’t really aware of how unusual this was until I spoke to some friends over the next few days. All of them were saying that their websites were taking 3 to 4 months to build. I didn’t understand it then and I don’t now.
What Jamie and Simon are doing is what I call a JKD approach. Jeet Kune Do is the martial art I practice and the essence of the art is to be simple, direct and effective. To me this is what One Day Web are doing. Does that mean that all other web developers are slouching around taking their time to inflate their prices? I don’t believe so, but maybe they are making it more complicated than it needs to be. If you are Amazon or the BBC you are going to have a huge site, but if your business is pretty simple why is it taking so long?
I’m sure you are thinking that I was paid for this, but I wasn’t. I just thought that the link between website building, martial arts and simplicity was one not to miss.